How Innovation and Technology Can Reduce the Carbon Footprint of Streaming The streaming industry has revolutionized the way people consume entertainment, rapidly replacing traditional cable TV and physical media with a vast, on-demand content library. With global OTT video subscriptions expected to reach nearly 2 billion by 2028, the industry’s meteoric rise has been fueled by an intense focus on content expansion and market penetration. However, as platforms push for 4K and 8K video, virtual reality experiences, and personalized recommendations, they are now confronted with a pressing challenge—sustainability. Streaming is responsible for approximately 3-4% of the global carbon footprint, putting … Continue reading Toward a Sustainable Streaming Industry: Dan Goman’s Vision for a Greener Future