Subtitle: The Truth Behind Marketing Myths and the Shift Towards Guaranteed Outcomes for Business Growth In the world of business, accountability is everything. Imagine your CFO telling you they can’t predict your company’s financial performance. You’d likely fire them immediately, right? So, why do we tolerate this from marketing agencies? Why is it that so many marketing firms avoid guaranteeing a return on investment (ROI) despite the availability of data and predictive tools? If finance, sales, and operations can be held accountable, then why should marketing be exempt? This industry’s greatest excuse is that marketing success is unpredictable—an art form … Continue reading Marketing’s Biggest Lie: Why Agencies Avoid Guaranteeing Results and How CEOs Can Demand Accountability