Expert strategist Alisa Goliampolska on how AI is revolutionizing marketing—and why human creativity still leads the way
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer a futuristic concept—it’s a cornerstone of modern business strategy. Nowhere is this transformation more visible than in marketing, where AI is reshaping how brands connect with customers. According to recent data, 56% of marketers say their companies actively implement AI, while 63% of small and medium-sized businesses rely on AI for functions such as recruitment, customer service, and, increasingly, digital marketing.
To better understand the current and future impact of AI in marketing, we spoke with Alisa Goliampolska, a seasoned Marketing & Investment Strategist and the CEO of AG Global Strategy. With over a decade of international experience, Alisa is a driving force behind cutting-edge, AI-powered marketing strategies that deliver measurable business outcomes.
A Strategist Shaping the Future
Alisa Goliampolska leads a dynamic team at AG Global Strategy, where innovation, AI integration, and growth-focused thinking guide their approach to market expansion and investment strategies. A graduate of Miami Business Technological University, she has worked across industries, advising startups and established businesses alike on how to scale effectively using tailored marketing and investment frameworks.
Her expertise has earned her notable recognition, including a spot on the jury of The Ventures Award in Chicago, where she was commended for her in-depth understanding of both traditional and modern financial strategies. Alisa is also a recipient of the Cases&Faces Award, which honors individuals and ideas advancing entrepreneurship, digital transformation, and social innovation.
AI: The Core of Tomorrow’s Marketing
“AI will become the core of marketing,” Alisa predicts. “We’re heading toward personalization at scale, real-time funnel management, adaptive creatives, and predictive systems that evolve based on user behavior.”
Rather than replacing human strategy, AI will shift marketing from being reactive to predictive and dynamic—where systems learn and adapt automatically to optimize outcomes.
Smart Tools, Smarter Goals
When helping clients integrate AI, Alisa prioritizes aligning tools with clearly defined goals. She utilizes a variety of technologies such as Midjourney, ChatGPT, Adobe AI, and TikTok Ads AI, emphasizing that the focus should always be on measurability and effectiveness.
“From segmentation to content creation to chatbot automation, the key is ensuring that every solution is solving a business problem,” she explains. “Not just implementing tech for the sake of it.”
Human Ingenuity Still Matters
Despite AI’s growing role, Alisa is confident that certain marketing functions will always require human expertise.
“AI will handle routine tasks, but strategic thinking, brand storytelling, empathy, and reputation building are uniquely human,” she says. “These elements define how people connect with a brand emotionally.”
Real-World AI Wins
Some of the most compelling use cases Alisa highlights include:
An e-commerce brand that used AI to analyze customer behavior, increasing customer lifetime value (LTV) by 28% while reducing churn.
AI-driven creative generation for platforms like TikTok and Meta, enabling rapid testing and adaptation while saving budgets.
Data Strategy is Everything
According to Alisa, a robust data strategy is essential to effective AI integration.
“Without a pipeline to collect, filter, and analyze data, AI becomes a black box,” she warns. “The strategy should start with business goals and end with actionable insights. That’s what ensures AI truly delivers.”
Startups Can Start Small—and Win Big
Is AI only for large enterprises? Not at all, says Alisa.
“For startups and small businesses, it’s about beginning with a goal—not a tool,” she advises. “Start with one or two use cases, like automating lead generation or content creation using no-code tools. Then scale from there.”
Her guidance is clear: implement technology as a solution, not as a trend.
Final Thoughts
AI is transforming marketing—but it’s not replacing the human touch. Experts like Alisa Goliampolska are proving that when cutting-edge tools are combined with strategic thinking and creativity, businesses can unlock new levels of growth and customer engagement.
As we look ahead to the next decade, one thing is certain: the future of marketing belongs to those who can harness the power of AI—while staying deeply human at the core.
