Lee Jae-sang pledges to stabilize ADOR and focus on NewJeans’ global ambitions following a pivotal court ruling.
In a decisive moment for Hybe and its subsidiary ADOR, a court recently rejected former ADOR CEO Min Hee-jin’s request for a provisional injunction aimed at reinstating her position. Following the ruling, Hybe CEO Lee Jae-sang quickly outlined a path forward, aiming to restore stability and reinforce ADOR’s focus on growth.
In a communication sent to Hybe’s staff on Wednesday, Lee expressed that the seven-month stretch of operational uncertainty had reached a turning point, making it possible to address long-standing internal issues. He assured employees that Hybe’s priority is now to normalize ADOR’s operations, with an added emphasis on advancing contract discussions with Min Hee-jin, who remains central to the success of NewJeans as the group’s producer.
Renewed Commitment to NewJeans’ Global Rise
Lee underscored Hybe’s ongoing commitment to NewJeans, noting that while recent challenges have tested the company, Hybe remains resolute in supporting the group’s continued rise in the global music industry. With NewJeans steadily gaining an international fan base, the group’s success is seen as a testament to ADOR’s creative potential, and Hybe’s executive team is determined to maintain that momentum.
This internal message came during a sensitive period for Hybe, which has faced public scrutiny in light of leaked documents pertaining to the ADOR dispute. Lee had previously issued a public apology over the incident, acknowledging the need for greater discretion and reinforcing Hybe’s commitment to transparency.
A Moment of Reflection and Lessons Learned
Reflecting on the lessons of the past months, Lee stressed the importance of reevaluating both strengths and areas for improvement across the company. He encouraged employees to question whether past achievements genuinely aligned with Hybe’s values and aspirations, emphasizing that each challenge provides an opportunity to elevate both the company and the music industry as a whole.
Moving Forward with Purpose
As Hybe transitions into this next chapter, the company’s immediate focus remains on ADOR’s operational stability and fortifying its mission to bring NewJeans to a global audience. With Lee’s call for introspection and commitment to growth, Hybe is positioning itself not only to overcome recent challenges but to set new standards in the industry.
In this critical period, Hybe is poised to rebuild and advance, demonstrating resilience in the face of adversity while remaining focused on its creative and strategic vision.
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