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In a night that celebrated the brightest stars in business and culture, Maykel Pérez—renowned publicist and marketing strategist—was bestowed the Special Award at the 2025 Latin Business Awards, held at the InterContinental Hotel in Doral, Miami. Often referred to as the “Emmy of Latin Business,” this coveted honor recognized not only his achievements in public relations but his deep-rooted influence across the Latino business landscape.
Maykel’s moment on stage wasn’t just a recognition of success; it was a celebration of soulful leadership, cultural pride, and relentless dedication.
“True beauty begins when there is wellness in the soul,” Maykel shared on Instagram following the ceremony—a profound sentiment that reflects the heart of his philosophy. Grounded in authenticity and holistic well-being, his approach is as much about human connection as it is about brand impact.
As CEO of MP Public Relations and Marketing Director at dlb Ediciones, Maykel Pérez has become a trusted name among high-growth companies and entertainment figures alike. His leadership style is refreshingly accessible yet powerfully effective—bridging emerging talent with global audiences, and amplifying Latino voices with intention and integrity.
Over the years, he has masterminded high-impact campaigns for major brands, elevating their visibility while anchoring their messaging in culture and community. Through his role at Grupo Leferas, he continues to execute transformative strategies that blend storytelling with results, shaping a new standard for marketing excellence.
But what truly distinguishes Maykel Pérez is not just the brands he builds—it’s the lives he touches.
From mentoring the next generation of publicists to supporting entrepreneurs navigating the complexities of the U.S. market, Maykel has become a cornerstone of empowerment in the Latino business sphere. His work is not only strategic but deeply intentional—fueled by empathy, insight, and a long-term vision for collective advancement.
The award he received in Miami serves as a powerful testament to a career that’s far from ordinary. It reflects a legacy of purposeful influence, inclusive leadership, and cultural authenticity—qualities that have made him a beacon within the industry.
His Journey, His Impact
Leadership Roles: CEO of MP Public Relations, Marketing Director at dlb Ediciones, and senior executive at Grupo Leferas
Core Strengths: Cultural marketing, high-impact branding, emerging talent mentorship
Philosophy: Authenticity, wellness, and soulful strategy
Legacy in Motion: From Latin America to the U.S. and beyond, elevating representation with intention
Under his direction, Grupo Leferas has become more than an agency—it’s a movement of meaningful communication, blending creativity with business intelligence to drive campaigns that don’t just trend, but transform.
With a stellar reputation that spans borders, Maykel continues to lead with a rare blend of charisma and clarity. He’s not simply shaping campaigns—he’s shaping narratives that uplift entire communities.
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A Final Word
In honoring Maykel Pérez with this year’s Special Latin Business Award, the industry hasn’t just recognized a publicist—it has honored a visionary. A man whose journey is marked not only by innovation and strategy, but by humanity, heart, and hope.
And in today’s world, that may be the most powerful influence of all.
