From Startup Spark to Global Scale: How Andrejs Zenkevics Built Get A Copywriter Into a Full-Service Creative Engine

Founder Andrejs Zenkevics shares how AI disruption, niche clarity, and smart scaling transformed Get A Copywriter from a content-only platform into a global digital powerhouse.

In today’s fast-paced startup ecosystem, standing still is not an option — and few founders understand this better than Andrejs Zenkevics, the visionary behind Get A Copywriter, an international platform for on-demand content and digital services. In a candid conversation, Zenkevics reveals how his journey from startup experimentation to global scale offers key lessons in focus, adaptation, and sustainability — all while navigating one of the most transformative forces in the industry: artificial intelligence.

The AI Revolution: Opportunity or Obsolescence?

AI’s meteoric rise has turned the content industry on its head. According to Zenkevics, the disruption was both swift and defining.

“AI effectively replaced entry-level writers almost overnight when GPT-3.5 launched,” he says. But while machines can generate grammatically sound text, they still fall short on nuance, brand voice, and strategic intent — critical elements in high-performing content.

Zenkevics is quick to stress that the real challenge isn’t just quality — it’s trust. “Search engines may soon struggle to differentiate genuine expertise from AI mimicry,” he warns. “If everything looks polished, how do they know what to trust?” The rise of AI-generated content has even created a paradox: while search engines penalize low-value AI content, they also produce their own, such as Google’s new AI Overviews.

Amid this uncertainty, many startups experiment freely with AI due to lower risk, whereas established brands remain cautious, often sticking with human-crafted content to protect their rankings and reputations.

The Pivot: Why “AI + Human” Didn’t Stick

In response to AI’s rise, Zenkevics initially tested a hybrid model: AI-generated drafts refined by human editors. This service promised efficiency without sacrificing quality — or so they hoped.

“Clients expected costs 10 times lower than usual,” Zenkevics recalls. “That made it impossible to deliver the quality and SEO impact we’re known for.” The model, while innovative, simply wasn’t viable at scale. Instead of chasing trends, the company recommitted to human-led content and doubled down on its core values: quality, consistency, and trust.

The Origin Story: A $1K Challenge That Sparked a Global Brand

After moving to Australia and briefly joining a local SEO agency, Zenkevics realized the corporate world wasn’t for him. He launched a personal challenge: post a new, low-cost business idea every day for a month. On day 14, lightning struck — a predictable, high-quality content writing service that could serve SEO agencies and SMBs with fixed pricing, guaranteed timelines, and no surprises.

Although his goal was to build it for $1,000, the MVP ultimately cost $8,000. But that investment paid off. Within a year, Get A Copywriter had carved out a niche and started scaling — fast.

Originally global in ambition, Zenkevics quickly recognized the importance of niching down. After analyzing 27 countries, the company focused on four core markets. Today, 80% of revenue comes from the United States, with a steady client base in Australia and parts of Europe.

Scaling Smart: From Single Product to Creative Suite

For eight years, the business focused exclusively on writing. But by 2022, Zenkevics saw that clients wanted more than copy — they needed design, SEO, development, and operational support, all under one roof.

The team began testing services that matched their DNA: reliability, fast turnaround, predictable pricing, and scalability. Offerings like graphic design, motion graphics, SEO, and WordPress development were added based on customer demand and market readiness.

“It wasn’t so much that I chose the timing — the timing chose me,” Zenkevics explains. The arrival of GPT-3.5 forced him to future-proof the business. By the time AI disrupted the content space, Get A Copywriter had already diversified, ensuring resilience no matter which way the winds shifted.

The White Label Edge: Powering Agencies from Behind the Scenes

Another key component of growth? White label services. Zenkevics saw that many competitors came from writing backgrounds but lacked insight into agency operations — things like managing client expectations, maintaining brand consistency, and delivering under tight deadlines.

“We’ve always been about solving real pain points,” he says. “Agencies need partners who understand their workflow — not just good writers.” This agency-centric approach allowed Get A Copywriter to build long-term partnerships, not just execute one-off projects.

What’s Next: A Platform Built for the Future

Today, Get A Copywriter is more than a content company. It’s a scalable digital production platform, helping businesses outsource creative work — from copy and design to full website builds — all through a streamlined, intuitive interface.

For founders navigating AI disruption, Zenkevics offers a final piece of advice: “Don’t chase trends — solve real problems. Stay true to your value, and scale from there.”

In a world where AI is rewriting the rules, Zenkevics and Get A Copywriter have stayed grounded in one core truth: human value still matters — and scaling smart means knowing when to evolve, when to pivot, and when to double down.